This weekend cities across the country will host green festivities in celebration of the 40th anniversary of Earth Day. Here are some of my picks for you to check out:
1. Robert Klara wrote a FEATURE ARTICLE for Adweek about green marketing, exploring the difficulty of educating the general population about green business practices. I found it interesting that one of his interviewees considered plastic packaging green because it takes less resources to manufacture than glass. But using plastic food containers involves health risks that glass does not, such as leaking chemicals like antimony into food. Ultimately, you have to know what you're looking for in a product before you go shopping. Don't rely on marketing to tell you.
2. USAgain (pronounced Use Again) WANTS YOUR CLOTHES. This green company recycles textiles to developing nations in need of clothing. You can find a drop box near you on their website. USAgain's goal is to collect five million pounds of clothing for Earth Month and CEO Mattias Wallander tells me so far they're on track with projected donations. Help ensure they meet their goal by donating clothes this weekend. My rule of thumb is: If you haven't worn it in two seasons, you should be donating it.
3. Know what's going on in your community this weekend, by visiting the EARTH DAY EVENTS CALENDAR. Chicago is having a SPEED DATING EVENT specially designed for ecogeeks to meet Mr. or Ms. Right. Be sure to plug in your zip code to find out what's going on in your neck of the woods.
PS. Cafe Media published my article ON THE WEB today, so if you haven't picked up a copy of the magazine, now you can read it online.